All dresses are 40%+ off!

Fall Dress Flash Sale!

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Featured Products



We founded Fray with one simple goal: to provide amazing apparel at amazing prices.

We were tired of cookie-cutter apparel stores with lackluster selectionbut Fray is different. Instead of offering a huge, unoriginal collection, we carefully curate just a few unique pieces perfectly suited for fashion nerds like us. We focus on items that will get you excited about shopping again, because buying online should be fun.