All tops are 40%+ off!
We founded Fray with one simple goal: to provide amazing apparel at amazing prices.
We were tired of cookie-cutter apparel stores with lackluster selection, but Fray is different. Instead of offering a huge, unoriginal collection, we carefully curate just a few unique pieces perfectly suited for fashion nerds like us. We focus on items that will get you excited about shopping again, because buying online should be fun.